The story of SEVENFRIDAY has been anything but typical.
From its inception in 2012, SEVENFRIDAY has shunned the labels commonly associated with the watch industry such as "tradition", "Swiss made" and huge advertising budgets. Instead, SEVENFRIDAY chose to focus on creating desirable timepieces that are to-die-for. Marry this with prices that fall below expectations plus a dose of smart and innovative marketing - hello social media! - and the rest, as they say, is history. SEVENFRIDAY has since gone on to chart its own course centered on a lifestyle philosophy.