Because time passes quickly, and because sometimes it's just the right moment for a change of course, and because you really have to follow your dreams, Brice Jaunet created his own brand of watches after 15 years in the watchmaking industry.
Driven by an entrepreneurial spirit since early childhood, Brice has always nursed the ambition of bringing his creativity to life.
So in 2012 he set out with several Swiss designer friends to create a watch brand that reflected his personality, his thoughts and his research. Brice Jaunet wanted to create a beautiful and authentic yet affordable timepiece.
His student days in Oxford, his passion for sport and his taste for travel give the Briston brand its sporty, chic and slightly quirky spirit.
It is this spirit, combined with its watchmaking DNA, that gives Briston its unique style. Working with innovative materials, such as cellulose acetate, and colours give Briston watches their distinctive look.
Briston also offers the perfect balance between a contemporary "timepiece" and a chic accessory – casual but resolutely and thoroughly accessible.